VivaKi offers 3 new tablet ad units

04/4/2013 | MediaPost Communications

VivaKi has released three new interactive ad formats aimed at the tablet market, "a banner-to-full-screen rich media ad, pre-roll with overlay and a rich media interstitial unit," writes Mark Walsh. Bank of America, Best Buy, Coca-Cola, General Mills and Procter & Gamble were among the advertisers helping to develop the formats.

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