Ways to wreck an Instagram campaign

04/4/2013 | MarketingProfs

It's all too easy to wreck an Instagram campaign by spamming followers with self-serving images or too many images, Adrienne Erin writes. Focus on building engagement rather than simply posting as many images as possible, and use photos to offer followers a behind-the-scenes look at your business. Use before and after photos if possible, and invite fans to share photos of how they use your products.

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