Weather Channel's refresh boasts new video, narrative reports

04/4/2013 | Mobile Marketer

The Weather Channel's revised application provides more personalization and live tiles for monitoring current conditions and new video feeds, Chantal Tode writes. "The biggest improvement is a new rain start/stop tab that appears when rain or snow is expected during the next six hours, with a narrative description of weather conditions, i.e. 'expect rain until 5 p.m.,' or 'snow starting at 9:15 a.m.,'" Weather Channel's Nico Du Plessis says.

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