Wendy's offers prize to engage consumers via Twitter

04/4/2013 | Mobile Marketer

Wendy's is inviting consumers via Twitter to tweet a photo of the chain's new sandwich for a chance at a daily $1,000 prize. The interactive campaign also encourages users to view related tweets and learn more about the sandwich. "Looking at what factors lead consumers to take social actions with a media campaign, Wendy's nailed each one," said SocialVibe Vice President Dave Levy, noting that Wendy's offers a reward for one clear social interaction.

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