Wendy's offers prize to engage consumers via Twitter

04/4/2013 | Mobile Marketer

Wendy's is inviting consumers via Twitter to tweet a photo of the chain's new sandwich for a chance at a daily $1,000 prize. The interactive campaign also encourages users to view related tweets and learn more about the sandwich. "Looking at what factors lead consumers to take social actions with a media campaign, Wendy's nailed each one," said SocialVibe Vice President Dave Levy, noting that Wendy's offers a reward for one clear social interaction.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY