Wendy's offers prize to engage consumers via Twitter

04/4/2013 | Mobile Marketer

Wendy's is inviting consumers via Twitter to tweet a photo of the chain's new sandwich for a chance at a daily $1,000 prize. The interactive campaign also encourages users to view related tweets and learn more about the sandwich. "Looking at what factors lead consumers to take social actions with a media campaign, Wendy's nailed each one," said SocialVibe Vice President Dave Levy, noting that Wendy's offers a reward for one clear social interaction.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY