Safeway announces $100 million marketing effort

Safeway chairman, CEO and president Steve Burd said the massive campaign will feature television, radio and print ads to tout the company's efforts to reposition itself in a competitive market. "We've changed the shopping experience, and elevated our service game, so this is the the crescendo in the experience," Burd said.

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Journal and Constitution (Atlanta) (free registration) · Los Angeles Times (tiered subscription model) · Contra Costa Times (Walnut Creek, Calif.)

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