Sony, via its "Solutions World" demonstration area at the NAB Show in Las Vegas, will emphasize its ability to pull together a complete production suite with its Media Backbone software, which can integrate products by rival companies. "Broadcasters are interested in workflow solutions," said Steve Stubelt, director of Sony's Systems Solutions Group. "The camera is simply becoming a device. We think we make the best devices, but the future of the business is trying to address file management."
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