Let the upfront games begin

04/5/2011 | Broadcasting & Cable (subscription required)

Now that the networks have started sharing their programming plans for the upcoming TV season, the upfront ad-sales bazaar has begun. Buyers and sellers alike seem to be expecting a big year, with some network executives saying that pricing could reflect more than double-digit increases over last year, according to this report, which also spotlights a handful of top media buyers who have the ability to get the upfront ball rolling.

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