Local radio sales to climb 3.7% in 2011

04/5/2011 | MediaPost Communications

Ad revenues at local radio stations will increase 3.7% this year for a total of $15.1 billion, BIA/Kelsey forecasts. That follows a 5.4% increase driven by political ads in 2010. The firm expects local ad sales, including online ads, to hit $18 billion by 2015.

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