Can pay TV ever truly be personalized?

04/5/2012 | Forbes

Time Warner Cable is among the pay-TV providers that are taking cues from the Pandora music service to try to customize their offerings. However, pay-TV companies are more likely to give subscribers with smart TVs the ability to create custom channel lists from existing packages than to give them the option of buying channels a la carte, according to this article.

View Full Article in:

Forbes

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY