Xeikon shows benefits of mounting a campaign in distinct stages

04/5/2012 | MarketingSherpa

Digital printing company Xeikon used e-mail, direct mail and telemarketing to achieve a campaign return-on-investment of 300%, according to this article. Concentrating on one sector, the label-printing industry, Xeikon started months ahead of an annual trade show by searching out prospects based on the profile of existing customers, determined its products' value proposition for each campaign stage, and crafted e-mail and direct mail for telemarketing followups. The company discovered about 1,000 new prospects and 140 qualified leads.

View Full Article in:

MarketingSherpa

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO