Xeikon shows benefits of mounting a campaign in distinct stages

04/5/2012 | MarketingSherpa

Digital printing company Xeikon used e-mail, direct mail and telemarketing to achieve a campaign return-on-investment of 300%, according to this article. Concentrating on one sector, the label-printing industry, Xeikon started months ahead of an annual trade show by searching out prospects based on the profile of existing customers, determined its products' value proposition for each campaign stage, and crafted e-mail and direct mail for telemarketing followups. The company discovered about 1,000 new prospects and 140 qualified leads.

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