Amadeus IT Group and the United Nations Children's Fund have partnered to introduce a fundraising program seeking to bring about a better future for children around the world. The program allows travel sellers and travelers to make micro-donations to UNICEF during online transactions. "The process itself will be simple for travelers: a single click, that's it. We truly believe that investing in today's children, especially in relation to their health and education, helps to break the cycle of poverty, contributing to create more stable societies and sustainable growth," said Tomás López Fernebrand, a senior vice president at Amadeus.
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