Now available to members and non-members, a cross-industry task group, comprised of senior agency executives, has developed a guidance and best practices PDF that will help marketing services agencies interact more productively with client procurement groups and industry compensation consultants. Their findings, simply categorized as "Do's" and "Don'ts," are available to download and share. The group's recommendations carry the endorsement of the 4A's finance committees.
Download a copy for your agency now.
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