Customer care: Truth will win you trust

04/5/2013 | B2C Marketing Insider

Businesses that align their own services and products with the best interests of customers will win their trust, writes Michael Hinshaw, managing director of MCorp Consulting. Among Hinshaw's tips for trust-building: Be transparent, treat clients with respect, listen to them, and don't promise what you'll never deliver. "Ultimately, truth -- in deeds and words -- is what drives trust," he writes.

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