It's vital that marketers learn to make their content discoverable via search engines, writes Patricia Travaline. Using current events as inspiration for your content can help your brand capitalize on the buzz surrounding a hot topic, while creating content with a variety of shelf lives will ensure that you're offering potential customers every opportunity to discover you. Influencer outreach is also critical, as links back to your brand from influential websites will better your search-engine rankings.
How to ensure your brand's content is easy to find
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