How to seed an organic following with paid posts

04/5/2013 | BtoB Magazine

Coupling paid and organic advertising within social media can have a powerful effect on brand marketing, experts say. AT&T's Bill Strawderman, senior director of digital marketing and social media, recommends repurposing original content as paid advertising, gradually building a following until organic content provides enough reach on its own. Just 37% of marketers are buying social media ads, according to a BtoB survey.

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