"Mad Men" picks up season-long sponsor in Nationwide Insurance

Nationwide Insurance has signed up as a sponsor for the full sixth season of "Mad Men," the first advertising the company has done on AMC. "As part of the deal, Nationwide will run during a coming episode of 'Mad Men' a special commercial, styled to resemble a programming vignette," writes Stuart Elliott. The deal was brokered during the upfronts by Universal McCann.

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