"Mad Men" picks up season-long sponsor in Nationwide Insurance

Nationwide Insurance has signed up as a sponsor for the full sixth season of "Mad Men," the first advertising the company has done on AMC. "As part of the deal, Nationwide will run during a coming episode of 'Mad Men' a special commercial, styled to resemble a programming vignette," writes Stuart Elliott. The deal was brokered during the upfronts by Universal McCann.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY