Nothing Bundt Cakes geo campaign wins 55% click-through rate

04/5/2013 | MobileCommerceDaily.com

A geotargeted Nothing Bundt Cakes mobile campaign that focused on consumers within range of one of the brand's bakeries produced a 55% click-through rate. The effort was directed at women between 25 and 54 and was designed to drive in-store traffic, using customer data "to better optimize the campaign on what matters most to the client -- interaction/engagement with their brand -- i.e. tap-to-call and find nearest bakery location, and ultimately drive foot traffic," said Doug Stovall, executive vice president of sales and services at Hipcricket, which worked on the campaign.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA