TV stations boost online appeals, plan to add video

04/5/2013 | MediaPost Communications

TV stations are increasingly going online to drive viewership and, in the process, are including more video, according to video marketing and analytics platform Mixpo. The study found that stations currently allocate 18% of their tune-in budgets for online campaigns. About 42% of stations plan to boost that spending this year, and 85% will be incorporating video.

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