What Facebook Home means for the ad industry

04/5/2013 | Adweek

Facebook has unveiled Home, a home-screen replacement for Android devices. The technology, unveiled in partnership with HTC and AT&T, could provide a wealth of data for mobile marketers, but could significantly reduce the attention received by branded apps. Brands "will no longer have much of a shot at being front-and-center on some Android phones," Christopher Heine writes.

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