When viral is the goal, simple graphical content reigns

04/5/2013 | Tech Cocktail

The runaway success of the Human Rights Campaign's movement for a red profile photo shows that clear, simple messaging is a key ingredient of what makes campaigns go viral, Eddie Earnest writes. The campaign also demonstrates that Facebook is still one of the best places for people to pass around graphical content. Users who changed their profile photo to the red equal sign inherently invited friends to do the same, Earnest notes.

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