IAB proposes new guidelines for in-stream video ads

04/6/2008 | ClickZ

The IAB has issued an updated version of its three-year-old in-stream video ad guidelines. The revised Digital Video Ad Format Guidelines, which are available for review on IAB's Web site for 30 days, address both linear and non-linear formats. "This really makes it possible to go to one place and understand how to implement and harness the power of digital video ads," said Sherrill Mane, the IAB's SVP for industry services.

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