Heineken looks to familiar shops for U.S. creative

04/6/2011 | Adweek

Heineken's next U.S. creative agency will be familiar. The two competitors in the ongoing review -- Publicis and Wieden + Kennedy -- have both had the account before and both currently do work for Heineken outside the U.S. Whoever wins will be tasked with reversing Heineken's falling sales in the American market.

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