4 ways to make the most of mobile search

04/6/2012 | Brafton.com

A quarter of all paid search clicks will come from mobile by the end of this year, Google predicts, and brands are racing to hone their mobile-search marketing operations. Dedicated mobile content, mobile-specific ad copy and mobile-optimized ad placements all can help brands reach mobile-device users. "Half of U.S. consumers now own smartphones: You want to be where your customers are," said Rhonda Hanson, director of search marketing for Getty Images.

View Full Article in:

Brafton.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY