5 ways to get executives hooked on CSR reporting

04/6/2012 | Good Business Sense (Saudi Arabia)

Selling CSR reporting to a company's top executives is always a challenge, writes Bushra Azhar. The key is to play down the element of public scrutiny and focus on the competitive advantages of being transparent about environmental and social impacts. "Nobody wants to be judged," Azhar says. "Your job is to tell them that a report is more than a report card."

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Good Business Sense (Saudi Arabia)

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