ESPN retains hold on overall audience and key demo

04/6/2012 | MediaPost Communications

Although ESPN's overall audience and 18 to 49 viewership decreased through Jan. 15, the sports giant has retained its spot as the highest-ranked cable network in both categories, media agency RPA has found in a report based on Nielsen's C3 commercial ratings plus three days of time-shifted viewing. USA Network placed second to ESPN in overall viewership, although TBS rivals it in certain demographics.

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