Local stores can tap Facebook to compete with chains

04/6/2012 | Advertising Age (tiered subscription model)

Small local stores can use the Facebook Ads API to compete with big chain retailers such as Wal-Mart, writes Blinq Media CEO Dave Williams. Smaller stores can identify Wal-Mart's Facebook fans in their areas and then target those consumers with ads and offers. Deeper insights are available as well that allow advertisers to "look at the different qualities of local fans to best match their target customers," Williams says.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Vice President, Infrastructure and Operations
Neiman Marcus
Irving, Texas
VP Regional Manager/Regional Store Manager
Belk
Knoxville, Tennessee
Sales and Merchandising Manager
Staples
norwalk, Connecticut
Market Manager - Southern CA
BevMo!
California
Manager
Neiman Marcus
Bal Harbour, Florida