Local stores can tap Facebook to compete with chains

04/6/2012 | Advertising Age (tiered subscription model)

Small local stores can use the Facebook Ads API to compete with big chain retailers such as Wal-Mart, writes Blinq Media CEO Dave Williams. Smaller stores can identify Wal-Mart's Facebook fans in their areas and then target those consumers with ads and offers. Deeper insights are available as well that allow advertisers to "look at the different qualities of local fans to best match their target customers," Williams says.

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