Smuckers puts its brand on the PB&J

04/7/2005 | Wall Street Journal, The

Attorneys for J.M. Smucker Co. were in federal court yesterday attempting to convince a panel of judges to extend the patent for the company's Uncrustables brand, in a case that hinges in part on whether the bread on the frozen peanut butter and jelly sandwiches is "smushed" or "compressed." The U.S. Patent and Trademark Office denied Smucker's original patent extension request on the grounds that many existing food recipes involve similar preparation methods.

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