Analyst sees clouds on upfront horizon

04/7/2011 | Advertising Age (tiered subscription model)

Cutbacks in some key industries could derail upfront sales at major TV networks, which are currently showing strong gains, a Barclays Capital analyst warns. Automakers are rethinking their ad buys after the earthquake in Japan, and rising commodity prices are weighing on food manufacturers' budgets. Meanwhile, a possible merger between AT&T and T-Mobile could lead to a huge consolidation in ad spending.

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