Gilt Groupe adds new fraud-fighting tools

04/7/2011 | Internet Retailer

Members-only fashion site Gilt Groupe has seen its exposure to online fraud rise with its fortunes, and last year the company added tools designed to crack down without increasing payroll costs. The fraud-prevention platform automates the process of identifying and responding to suspected fraudulent transactions, alerts management when orders come from areas with high rates of fraud and uncovers attempts to game the system by using multiple IP addresses to obtain more one-per-customer deals.

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