Restaurant online and mobile ordering systems pay off

04/7/2011 | SmartBrief/SmartBlog on Restaurants

Consumers have quickly become accustomed to ordering meals online and on mobile devices, a trend that has paid off in increased productivity, higher average checks and more frequent visits, according to a study from Cornell University. Fast-casual concepts have taken the lead in implementing online ordering systems, which customers like because of the streamlined process and greater accuracy.

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