Walgreen sponsors 5,000 walking events

04/7/2011 | MediaPost Communications · Drug Store News

Walgreen is encouraging shoppers to exercise by sponsoring 5,000 walking events nationwide. Consumers can earn discounts from partner brands by tracking steps online. "We're not just saying we stand for wellness in an ad; we're getting out into local communities and proving it," said Leslie Meredith, account director at Arc Worldwide, which created the program.

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MediaPost Communications · Drug Store News

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