Why sloppy language is the bane of innovation

04/7/2011 | Harvard Business Review online

Careless use of language can derail a company's innovation programs, warns H. James Wilson. Overenthusiastic metaphors and hyperbole too often substitute for hard data and clear strategic thinking, Wilson writes, so save the florid language for sales pitches, and try to use simple, easy-to-quantify language when describing a new idea's implications to your colleagues.

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