Build virality into product workflows to sell B2B apps

04/7/2013 | TechCrunch

Selling business applications requires different marketing techniques than those used in consumer sales, Emergence Capital Partners' Joe Floyd writes. Not only is the target market smaller, but a typical consumer tactic, such as cross promotion, won't work among vertical markets. But companies such as Dropbox and Plangrid have shown the way by building virality via workflow triggers, incentives and offering freebies to customers for referring them or extending their networks, Floyd writes.

View Full Article in:

TechCrunch

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX