Golf Digest and Adobe team on Masters-related pitches

04/7/2013 | Adweek

Golf Digest's first native Web ad employs the real-time analytics of Adobe's Marketing Cloud to track social conversations surround the Masters Golf Tournament. A Golf Digest@The Masters Twitter feed, a Trending Terms widget and a Performance Dashboard are part of the measurement process. Adobe is showcasing the project in pitching cloud services to C-suite executives.

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