How to get other stakeholders to embrace your idea

04/7/2013 | Sales Benchmark Index

If you want people to support your idea, you must show how the idea can support their objectives, writes Dan Perry. You should incorporate an emotional appeal into your pitch and help other stakeholders manage risk, Perry writes. "Create a rigorous implementation plan. Ensure ongoing support and advice," he recommends.

View Full Article in:

Sales Benchmark Index

Published in Brief: