Marketers question the rising cost of sports programming

04/7/2013 | Advertising Age (tiered subscription model)

Marketers are expressing concern that even though sports remains popular programming, the spiraling prices and increasing number of televised games are making it harder to justify, writes Michael McCarthy. "When you have games being shown on so many different broadcast and cable channels, 24-hour programming, how do you break through?" asks Anheuser-Busch InBev marketer Blaise D'Sylva. Randy Freer, co-president of Fox Sports Media, says that "we need to do a better job talking about, and promoting, the pay-TV marketplace."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Vice President, Public Relations
iCrossing, Inc.
San Francisco, CA
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO