School leaders should look beyond school newsletters -- and even e-mail and websites -- to social media as a tool for promoting a two-way conversation and garnering public support for education and school budgets, Douglas W. Huntley, superintendent of Queensbury Union Free School District in New York, writes in this blog post. Huntley offers tips for prompting online discussions along with his reasons for using Facebook and Twitter. "School leaders must recognize that relying only on traditional communication tools will lead to frustration on the part of today's voting public," Huntley writes.
Why school leaders should use social media during budget season
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