Digital outdoor poised for growth

04/8/2008 | CNNMoney

Outdoor advertising firm Lamar Advertising boasts 720 digital screens in 120 advertising markets. Digital screens command three times the rate of standard billboards because the ads can be rotated and updated with new information, according to this article. According to PriceWaterhouseCoopers, the out-of-home advertising segment is growing at a faster clip than any other category apart from online.

View Full Article in:

CNNMoney

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY