Digital outdoor poised for growth

04/8/2008 | CNNMoney

Outdoor advertising firm Lamar Advertising boasts 720 digital screens in 120 advertising markets. Digital screens command three times the rate of standard billboards because the ads can be rotated and updated with new information, according to this article. According to PriceWaterhouseCoopers, the out-of-home advertising segment is growing at a faster clip than any other category apart from online.

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