6 social campaigns that got physical

04/8/2010 | Mashable

When Nike wanted to bring its online Livestrong campaign into the real world, it built a robot to write its fans' tweets directly onto the tracks used by Tour de France cyclists. Not everyone has access to graffiti-scribbling robots, but this greatest-hits compilation has plenty of examples of the ways in which top brands have persuaded their followers to turn off their computers and take action in the real world.

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