Boomer consumers prove a rich new marketing target

04/8/2012 | MediaPost Communications

The need for new products that fuels marketers' traditional interest in the 18-to-49 age bracket will have its parallel over the next three decades of life as boomers face new needs and challenges while redefining their role as consumers, writes Mark Bradbury, director of integrated marketing and insights for AARP media sales. "Their spending will be triggered by a multitude of unique life stage milestones that provide marketers with a wide variety of opportunities to cash in -- all of which involve spending," he writes.

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