Consumers respond to Penney's new pricing strategy

04/8/2012 | Oregonian (Portland), The

Some consumers are still confused three months into J.C. Penney's new everyday low-pricing strategy. Analysts say the retailer's changes will pay off in the long run, if the company offers fashions shoppers can't find anywhere else and authentic value that resounds with increasingly skeptical younger consumers.

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Oregonian (Portland), The

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