Advisers increasingly join Twitterverse, study finds

04/8/2013 | Financial Advisor online

Twitter use by financial advisers has increased, according to a study by American Century Investment. Last year, 27% of advisers had a Twitter account, compared with 34% this year, the study found. "Twitter can be a very efficient way to share nuggets of information that add value," said Jamie Needham, digital-marketing strategist at American Century.

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