Analyst: Nick is trending up, children's TV market is down

04/8/2013 | MediaPost Communications

Nickelodeon has begun to stabilize its ratings, posting a small increase in Q1 among the 2-11 audience, compared with the same period in 2012. However, the marketing outlay for children's cable networks is off by 13%, due to "underlying weakness in film and toy spending," says Nomura Securities analyst Michael Nathanson. Starting in July, movie ads should begin to improve, Nathanson projects.

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