The best B2B social efforts inspire continuous sharing

04/8/2013 | Marketo

Deloitte's photo album of a walkway takeover during the 2013 World Economic Forum in Davos, Switzerland, provides a great example of how B2B brands can use social media to their advantage, writes Brian Carter, author of "The Like Economy." Even as simple an idea as Cisco carving a pumpkin to look like a router can engage customers and inspire contagious sharing, Carter writes.

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