Digital ad sellers hope for $1 billion payday at Newfronts

04/8/2013 | Advertising Age (tiered subscription model)

Last year's glitzy Digital Content Newfronts saw online ad-sellers bag hundreds of millions of dollars' worth of business, and this year is expected to be even more lucrative as brands seek alternatives to broadcast campaigns. "Is this the year we see a billion [dollars] moving into the market? Could be," says Universal McCann media chief David Cohen.

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