Esurance has decided to split up its media planning and buying duties, after a review. Starcom has been assigned the lead on strategic media planning for TV, radio, out-of-home, print and digital and buying for TV, radio and out-of-home. Incumbent Havas Media retains planning and buying for direct-response marketing, for which the company also uses TV, radio and print. Esurance does its own digital buying, "as well as some tactical digital planning," writes Gabriel Beltrone.
Esurance splits media duties between Havas and Starcom
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