Facebook's TV campaign for Home begins with W+K plane spot

04/8/2013 | All Things D

Facebook is running online ads and commercials for its Home software for Android phones in advance of its release this week, Ina Fried writes. A spot by Wieden+Kennedy shows a man checking his phone as he boards a plane, with friends, family and entertainment experiences represented as people (and cats) on the plane with him. A voiceover ends the spot with "Welcome to Facebook Home. A whole new experience for your phone." More spots are expected this week.

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