Ignoring social media is ignoring your customers

04/8/2013 | Inc. online (free registration)

Listening to customer feedback via social media can help you improve your business -- and ignoring it can drive customers away, Sprout Social CEO Justyn Howard says. Don't think of social media in terms of a return on investment, he says. "Social media is just a different form of communication that many customers have adopted as their primary means of communication," Howard says. "So when you don't listen and don't respond you lose those customers."

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