Kangaroo Express app serves customers as well as data needs

04/8/2013 | MobileCommerceDaily.com

The Kangaroo Express convenience store chain is using a new mobile application as a store finder and to promote items such as the Roo Cup as well as serve as a Big Data collector, Lauren Johnson writes. "Mobile ... connects customers' purchase behavior to our back-end technology. This dynamic delivers real-time analytics, and we harvest takeaways to make our marketing smarter and more efficient at delivering sales," Alec Bleday of Kangaroo Express says.

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