Kangaroo Express app serves customers as well as data needs

04/8/2013 | MobileCommerceDaily.com

The Kangaroo Express convenience store chain is using a new mobile application as a store finder and to promote items such as the Roo Cup as well as serve as a Big Data collector, Lauren Johnson writes. "Mobile ... connects customers' purchase behavior to our back-end technology. This dynamic delivers real-time analytics, and we harvest takeaways to make our marketing smarter and more efficient at delivering sales," Alec Bleday of Kangaroo Express says.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY