With only seven physical stores in North America, French fashion brand Lanvin is extending its retail reach by offering e-commerce on its mobile-optimized site. Lanvin notified its followers of the new option by e-mail and tweet. "The new Lanvin mobile site allows the brand to enter markets that its limited physical presence simply cannot. Furthermore, unlike a desktop experience, mobile commerce does not have the limitation of time and location," said Melody Adhami, president and chief operating officer of Plastic Mobile.
Lanvin opts for mobile commerce to expand North American sales
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