Lanvin opts for mobile commerce to expand North American sales

04/8/2013 | Luxury Daily

With only seven physical stores in North America, French fashion brand Lanvin is extending its retail reach by offering e-commerce on its mobile-optimized site. Lanvin notified its followers of the new option by e-mail and tweet. "The new Lanvin mobile site allows the brand to enter markets that its limited physical presence simply cannot. Furthermore, unlike a desktop experience, mobile commerce does not have the limitation of time and location," said Melody Adhami, president and chief operating officer of Plastic Mobile.

View Full Article in:

Luxury Daily

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA